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On Super Bowl Sunday Root for Team White Ribbon

This year presents one of the best opportunities we have ever had to discuss positive masculinity on Super Bowl Sunday. With the highly visible Ray Rice case (and the situation’s handling by the NFL) and with the national call to action to end sexual violence on campuses; awareness and readiness to talk among men is at an all-time high.

Let’s take advantage of this moment! Whether you’ve never watched the game, or you would never miss the game, THIS is the year to watch with friends. I want to help you get prepared to ask a few questions and have a good conversation.


On Super Bowl Sunday, Root for Team White Ribbon

Whether you’re intent on the game, just watching the commercials, or far away from the TV with a book and a cup of tea, Super Bowl Sunday is a nationwide opportunity to talk about what masculinity means.

We traditionally view the Super Bowl as a man’s day, but women are everywhere in the program: from cheerleaders to fans to the women in beer commercials, this ritual of masculinity can also help us engage with the way our culture views women. The game keeps us on the edge of our seats, but the ads - estimated to be selling for $3.5 to over $4 million - can get us thinking, both about the messages our culture sends the women in our lives, and how we can be better fathers, brothers, husbands, friends, and sons in light of this. Read More...

Mention White Ribbon on Super Bowl Sunday

Your participation as a White Ribbon Day Ambassador sends a powerful message to your community about the value of men and women working together to achieve freedom from the violence and oppression in our homes and communities that affects all of us.

As most of us know, Super Bowl Sunday is this weekend. Here are two very interesting articles. Both are about the Super Bowl on Sunday. One is by author Jackson Katz discussing “Big Ben” and the other about the concern that domestic violence is worse on Super Bowl Sunday; it’s not. Read More...