Inviting Latino men to end violence against women
A Guest Blog by Juan Carlos Areán, Senior Director of the National Latin@ Network and Pierre Berastaín, Communications and Marketing Coordinator of the National Latin@ Network.
How can we involve more Latino men in efforts to end violence against women? To explore this very question, the National Latin@ Network for Healthy Families and Communities, a project of Casa de Esperanza, conducted a series of listening sessions with men and women in Minnesota and Georgia. As is our standard practice, we looked for solutions by asking members of the community about various topics, including gender roles, socialization, education, violence and culture. Overwhelmingly, we heard from the men: “Invite us.”
As part of our efforts to raise awareness about and eradicate violence against women and based on the aforementioned listening sessions, we launched Te Invito, a national campaign and toolkit whose purposed is to engage Latino men and boys in the fight against domestic violence. Our hope is that the Te Invito will help communities connect with the majority of men and boys who respect women and girls and want to support families and communities live in peace. Aside from resources, fact sheets, and advocacy material, Te Invito campaign features powerful public service announcements (PSA) by fathers, sons, husbands, clergymen, and police officers speaking out against domestic violence and inviting their peers to join the movement. In one PSA, a father looks into the camera and says, “Because my father taught me respect.” “I am an example for my son,” says another father. A man extends an invitation, “to break the chain of abuse at home,” and another echoes the sentiment, “I invite you to participate–say no to violence.” “I invite you to be part of the solution,” says one husband.
The toolkit, developed with the support of the Verizon Foundation and the U.S. Department of Health and Human Services, can be found at www.teinvito.org. This website houses resources for both individuals and organizations and groups who want to take action. People can pledge non-violence in their relationships, learn about how traditional masculinity can hurt both men and women, and how to have conversations with other men about why this issue is important. Organizations can also download materials they can customize to engage men in their communities. In fact, all of our material–including the public service announcements–can be localized to fit the needs of local organizations.
Here is a sample of one customizable poster organizations can use.
To learn more about the campaign, please contact the National Latin@ Network at firstname.lastname@example.org or visit www.teinvito.org.
Note: ABOUT THE "@": The National Latin@ Network has chosen to use “@” in place of the masculine “o” when referring to people or things that are either gender neutral or both masculine and feminine in makeup (Latin@s). This decision reflects our commitment to gender inclusion and recognizes the important contributions that both men and women make to our communities.