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Governor Charlie Baker

On Thursday, March 3, 2016, Governor Charlie Baker declared the 9th Annual White Ribbon Day Massachusetts,

to encourage men throughout the Commonwealth to be part of the solution and to reimagine manhood.

  • View Summary of 2016 Campaign
  • 2016 Press Releases and Media Coverage


    Secretary Daniel Bennett

    On Thursday, March 5, 2015, EOPS Secretary Daniel Bennett presented the Governor's Proclamation

    declaring the 8th Annual White Ribbon Day Massachusetts, to encourage men throughout the Commonwealth to take this critically important pledge. Also joining him on the program were representatives from the Wampanoag Tribe of Gay Head (Aquinnah).

  • View Summary of 2015 Campaign
  • 2015 Press Releases and Media Coverage


    Secretary John Polanowicz

    On Thursday, March 6, 2014, EOHHS Secretray John Polanowicz presented the Governor's Proclamation to Debra Robbin of Jane Doe Inc.

    to declare the 7th Annual White Ribbon Day Massachusetts, encouraging men throughout the Commonwealth to take this critically important pledge for themselves, their sisters, their daughters and sons.

  • View Summary of 2014 Campaign
  • 2014 Press Releases and Media Coverage
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    JDI celebrates Massachusetts White Ribbon Day Campaign 2015!

    On Thursday, March 5th more than 500 men and allies from community groups, high schools and colleges, businesses, government and the military gathered in the State House for our 8th Annual Statewide Proclamation Event.
    View photos and videos from the powerful lineup of speakers and participants.

    This year’s theme, Reimagine Manhood, aims to engage men and boys to be part of the solution in ending violence against women by shifting the norms associated with manhood to value respect, compassion and non-violence as an antidote to the abuse of power in relationships and society.

    To help spread this message , Jane Doe Inc. worked with Press Pass TV to create a series of Public Service Announcements.

    White Ribbon Day is part of an international campaign called The White Ribbon Campaign. Designed especially with men in mind at the time, this was created by a handful of Canadian men in 1991 on the second anniversary of one man's massacre of fourteen women in Montreal. They began the White Ribbon Campaign to urge men to speak out against violence against women.

    Today, the WRC is a worldwide campaign in 60 countries that has collected well over 5 million signatures and growing.

    Many communities have joined us with operating city and town proclamation events, information tables, and educational events. Learn about how your community can participate this year by visiting our calendar of events.

    Introducing our new PSA for Reimagine Manhood:

    View our 60 second version

    Video Welcome Message from Congressman Bill Keating:

    Thank you to the Department of Transportation.

    In collaboration with the Department of Public Health, the DOT has put up this terrific billboard on Massachusetts Highways across the state:

    WRD Billboard

    JDI Announces Chairpersons for the 2015 White Ribbon Day Campaign
  • The Honorable David Sullivan, Northwestern District Attorney

  • Peter Roby, Director of Athletics & Recreation, Northeastern University

  • Launch Press Release

    JDI is Proud to Announce the 2015 White Ribbon Day Campaign Honorary Committee.

    List of Members


    Checkout our resource for school, work and community bulletin boards.
    Bulletin Board Display Kits

    Review our goals and campaign background
    Goals and Framework

    WRD Campaign Fact Sheet

    WRD Save the Date handout

    WRD Campaign Poster: (English), (Spanish), (Portuguese)

    Submit your local community events for our calendar

    You too can become involved.

    We’re taking our cue from the Universal Declaration of Human Rights that speaks to how violence against women is a human rights violation and how these abuses around the world are obstacles to efforts for peace and gender equality in all societies.

    In addition, we link importantly with The United Nations Secretary General’s new campaign UNited to End Violence Against Women, which is celebrated on International Women's Day, March 8th.

    JDI invites you to sign on as a White Ribbon Day Ambassador and participate in local activities across Massachusetts. You can show your support by encouraging others in your organizations, families, and workplaces to wear a white ribbon, place a poster up at their workplaces, spread the word about the campaign and its aims, organize local events to speak out against violence towards women, and challenge attitudes and behaviors which condone or tolerate violence.

    On this website, you can find out about the history of the White Ribbon Campaign, what this pledge means around the world and how you can get involved, including tool kits for planning local events.

    We also urge you to learn more about sexual assault and domestic violence. You can find information, facts and more on the Jane Doe Inc. website.