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Meet the WRD Campaign Ambassadors displayed in the Exhibit


Ambassadors agree to wear the ribbon on White Ribbon Day and recruit 5 to 10 male friends and colleagues to join them in taking the WRD pledge.

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Ambassador Yevin Roh

Yevin Roh

Yevin Roh

Student - UMASS Medical School
Board Member – Phallacies

“Healthy masculinity means to live deliberately through the lens of love and understanding. Love of others and oneself is the beginning of ending the violent and disrespectful culture surrounding us.”

Yevin Roh was introduced to the MA White Ribbon Day Campaign by chance. He was involved with a student mentoring program, and the student peer leaders had been discussing rape and consent. One man in attendance made an unfavorable comment, scrutinizing a woman’s actions and inferring it could have led to her being raped. Yevin responded, letting him know just how wrong he was to engage in victim blaming. After the meeting, a fellow student approached him and asked him if he had heard of Phallacies, a student theater group committed to educating about healthy masculinity and re-writing the wrongs of hegemonic masculinity.

Yevin Roh Yevin later became acquainted with the MA WRD Campaign through Phallacies, where he took the pledge to end violence against women. Having become more involved over time, Yevin volunteered to perform his slam poem regarding domestic violence and his own experience at the 2015 MA White Ribbon Day, kick starting his deeper involvement in the campaign. Yevin is now a board member of Phallacies and an activist in fighting for the respect of all people.

Various paths in Yevin’s early life have led him to being invested in this movement. Beginning with his own experience as a Korean man up against cultural representation, he saw deeply rooted racial issues in our society and how people are "otherized." Then as he saw the objectification of women having similar affects, he tied his knowledge together and focused it toward the cause of changing and challenging norms for the betterment of his world.

Yevin Roh “Men’s engagement is crucial,” Yevin says. When we do not include men as a part of the solution, it allows for the continued dehumanization of others at all levels of the violence spectrum—from behaviors like catcalling to rape and murder. When Yevin does workshops or speaks to other men about these issues, he tries to get men to look at their own privilege and also their own constraints as a result of hegemonic masculinity. He gets boys and men to see how little things in everyday life that are normalized are actually not appropriate and tries to instill an internal change in thought process, ultimately hoping to change culture.

In order to engage men, we need to start out in their communities. Yevin gives the example of being a gamer—he says we need to find gamers who are passionate and will speak out about calling for justice within their own networks and relationships. “That is how we start change.”

Healthy masculinity for Yevin means to live deliberately through the lens of love and understanding. “Often times we think about love as a force we give the world, but it is also something we need to receive, especially from ourselves. Being able to love and respect yourself is something that shows a mark of independence and self-reliance; to know that you get love and affirmation not from accomplishments or your paycheck but really from a deep sense of compassion towards yourself.” In Yevin’s words, self-love is the beginning of ending the violent and disrespectful culture surrounding us.