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Meet the WRD Campaign Ambassadors displayed in the Exhibit


Ambassadors agree to wear the ribbon on White Ribbon Day and recruit 5 to 10 male friends and colleagues to join them in taking the WRD pledge.

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Ambassador Paulo Pinto

Paulo Pinto

Paulo Pinto

Executive Director
Massachusetts Alliance of Portuguese Speakers (MAPS)

“Homophobia is one of the biggest reasons why men are violent against women and other men. I love the idea of a campaign that engages men, particularly in the effort to ending violence against women.”

Paulo Pinto is the executive director of MAPS and has served the Portuguese speaking community for over 25 years at a variety of human services agencies and as a community volunteer. He joined as a WRD Ambassador in the first year of the White Ribbon Day (WRD) Campaign because he saw the opportunity to engage his peers and communities in a topic that is often difficult to discuss.. Paulo notes that “when Jane Doe reached out to me I said, ‘of course.’ I wanted to make sure the Portuguese speaking community was part of the campaign. I loved the idea of a campaign to engage men, particularly in the effort to ending violence against women.”

Paulo Pinto Paulo found that at that time “men were often on the sidelines” of the work to address sexual and domestic violence. “I always felt men weren’t as welcomed. WRD welcomes and seeks them out.” He finds that when “bringing the campaign to the communal level, many men are glad to be wanted and do want to be part of the solution.” MAPS has organized soccer tournaments with a WRD theme and held pledge moments as part of staff and community meetings. It’s this experience of seeing many men in his community enthusiastically bring the message to their families and neighbors that gives him hope. “They want to be a part of it because they know that it affects them and those they love.”

Paulo wants to promote men “being able to listen and learn, expressing feelings without being told, ‘No! That’s not how men should be.’ I want a world in which men are caring to women and other men.” To get there, he says, we must “work against the ideals of violent masculinity.”

Paulo Pinto In 2012, Paulo served as the co-chair for the WRD Campaign along with then Department of Children & Families Commissioner, Angelo McClain. One of his most memorable WRD Campaign moments was during the pledge event that year at the State House, and the group Phallicies had done a routine about men’s discomfort with embrace.

At one point in the event, after the group performed, Angelo turned to Paulo and said, “I think I need to embrace you.” They hugged, and this moment was very meaningful for him: “It was inspiring that we, who were so different from one another – I’m white and he’s black, I’m gay and he’s straight – could publicly embrace. We could have a sensitive moment in public promoting peace.”

Paulo sees the most important next step for men who take the WRD pledge is “to become ambassadors and continue to spread the word and recruit more men to become better men.”

“To see WRD grow has been wonderful. Each and every year the pledge days are among the most inspiring events I participate in.” He also has visions for an even farther reaching campaign:

“I would love to see even more media promoting the WRD. I would love to see even more television and radio spots with famous athletes and well-known public figuress who will say, ‘I’m joining. I’m part of this campaign.’ We need popular voices and get every member of the Latino and Portuguese speaking communities to publicly promote the campaign. I think our campaign is great and growing, we have the content…now we just have to get the message out there even more.”