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Meet the WRD Campaign Ambassadors displayed in the Exhibit


Ambassadors agree to wear the ribbon on White Ribbon Day and recruit 5 to 10 male friends and colleagues to join them in taking the WRD pledge.

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Ambassador Fred Jewett

Fred Jewett

Fred Jewett

Track Coach
Hingham High and Founder of Think Respect Project

“One of the most important moments for me was to hear from the young women who were present at the White Ribbon assembly, that they felt safer at school now because their male peers and friends had taken the pledge in front of them, their fellow students and teachers.”

Fred Jewett is an educator and athletic coach with over 45 years of experience in teaching literature, promoting safe school environments and taking teams to the championships based on principles of mutual respect. In 2015 Fred was elected to the Massachusetts State Track Coaches Association Hall of Fame and in 2012 was voted National Federation of High School Coaches, Northeast Regional Indoor Track Coach of the Year and MIAA Indoor Track Coach of the Year. He has been named Boston Globe coach of the year twice. These awards reflect the accolades he gets from students, athletes and parents alike who say that he taught them as much about life off the field: being a team player, taking responsibility for one’s actions, treating everyone with respect.

Fred Jewett Fred has made the White Ribbon Day (WRD) Campaign an integral component of the school climate program he began implementing at Hingham High School in the year 2000. He was motivated he says when “I had come to understand that this was a serious problem, and that if we could educate our young people we could prevent a lot of hurt.”

He organized workshops on bullying and harassment and large assemblies for the WRD where young men took the pledge. “We included young men, police officers, fathers, teachers, and coaches. One of the most important moments for me was to hear from the young women who were present in the assemblies that they felt safer at school because they saw their male peers take the pledge in front of their fellow students and teachers.”

Though formally retired, Fred continues to coach the track team at Hingham High School and substitute teaches (when he isn’t reading detective novels). He has noticed that while substitute teaching he has seen a consistent “culture of respect and safety among students and teachers with much less bullying than before.”

Fred Jewett He largely attributes this positive school culture to the work that was done in the school climate program. Fred found that “young people are more influenced by parents and close friends than by anybody else. They need to create their own culture in school, a culture of mutual respect. We have roughly 1100 students at Hingham High with about a 50/50 split in terms of boys and girls. It was important for us to do this work with teachers, students, parents, and administrators to get everyone to buy in and be on the same page. Most importantly, students have to have a voice in their school - not just being talked at. They need to be able to take ownership and say, ‘this is my school and this how we’re going to take care of one another.’”

In speaking with other men about the work he does as a WRD Ambassador, Fred says, “I don’t know why, but I’ve never received much pushback, thankfully. I do often get asked if the students really engage with it…but over the course of conversation all of the puzzle pieces tend to come together and most men understand why it’s important, especially those who have been traumatized themselves.”

Fred defines healthy masculinity as “being healthy in your own skin - being positive, and having positive relationship with others. It doesn’t come from dominating other people.” He continues to work to promote healthy masculinity and healthy school climates through his organization, Think Respect Project which “provides workshops/presentations to teachers, administrators and students on anti-bullying and promoting school cultures based in mutual respect.”

Fred would like to see the WRD Campaign “reach as many men possible,” helping young men to “get it right the first time, so they don’t have to unlearn violence” as a way of trying to solve problems.