Ambassadors agree to wear the ribbon on White Ribbon Day and recruit 5 to 10 male friends and colleagues to join them in taking the WRD pledge.



Individuals can take the pledge and add their name to the growing number of men in Massachusetts who have joined this campaign. Note: Ambassadors need not do both.



We now have white ribbon pins available for purchase on our site. Join the cause today and purchase pins for your organization.



4th Annual MA White Ribbon Day reached new heights.

News StoryAnd we mean literally “reached new heights.” Our WRD Banner draped the State House for two weeks! As far as JDI can tell, this was the first such banner at any State House in the United States.

The banner was unfurled at the conclusion of the Governor’s Proclamation event on March 3rd. The crowd huddled in the cold as Governor Patrick and Lt. Governor Murray led the countdown for the 20x30 foot banner to be displayed.

Earlier that morning, hundreds of men and boys from across the Commonwealth were inspired by the speakers’ reflections on the meaning of White Ribbon Day for their personal and professional lives. Co-Chair Congressman Bill Delahunt arrived in a rush directly from the airport on his way home after a trip to Russia – but that didn’t stop him from giving a rousing speech about the promise of this campaign to have an impact here at home and around the world. Co-Chair Michael Weekes, Commissioner John Auerbach, teen specialist Andy Polanco, teen peer leader Anderson Teneus and MAPS Executive Director Paulo Pinto spoke about the Power of Mentorship, The Voices of Youth, The Responsibility of Fatherhood and the Possibility of Prevention.

Governor Patrick called for a redefinition of manhood and masculinity. Patrick said, “Being a man has nothing to do with exerting power over other people. Being a man is about wisdom, about kindness, about understanding, about the courage of showing your own vulnerability, and nothing at all to do with mistreating or hurting or demeaning another person.’’

That message resonated with the audience and caused some to question their own assumptions and aspirations. Participants were asked to share what was meaningful to them about the day and what needs to happen next in their community. One student wrote: “Being a man is a lot different than what it is made out to be”

Thanks to volunteer Imad Sandakly, you can listen to all the speeches on JDI’s You Tube Channel at:

Thank you everyone for all you have done and all that you are continuing to do. We are stronger today, because of you!

See what took place in your community: Community Events Page


Dr. Phil Video Message

Speaker’s Remarks

Video, Photo & Media Coverage

PSA 30 Second Version

Event Flyer

Goals and Talking Points

Proclamation Kit Materials

JDI’s MA White Ribbon Day Campaign recognizes violence against women as a human rights violation and how these abuses around the world are obstacles to efforts for peace and gender equality in all societies. This approach mirrors the Universal Declaration of Human Rights and is in concert with the United Nations Secretary General’s campaign UNited to End Violence Against Women.

On this website, you can find out about the history of the White Ribbon Campaign, what this pledge means around the world and how you can get involved, including tool kits for planning local events.

We also urge you to learn more about sexual assault and domestic violence. You can find information, facts and more on the Jane Doe Inc. website.

WRD is set for the first Thursday in March every year.